1st Place: Apple
Holding
strong as the dominant brand for three years running, Apple proved to
be top in six of nine categories, including reviews, design, keyboard
and touchpad, tech support, software and innovation. The only area where
Apple fell flat was value and selection, but that's because the company
chooses to focus on higher-end notebooks. It's tough to argue against a
company that introduced a 5-star laptop in the form of the
MacBook Air 13-inch. There's a reason why Apple saw a 26 percent increase in year-over-year MacBook sales. This brand is simply the best.
2nd Place: Lenovo
Trusty
and reliable, the Lenovo brand also held on to its No. 2 spot from last
year. While it only topped two categories (innovation and customer
service), Lenovo consistently scored well, winning accolades for its
keyboards and touchpads as well as value and selection. We also look
forward to a bright future for the brand, with such upcoming Windows 8
devices as the Lenovo IdeaPad Yoga.
3rd Place: HP
Finishing
first in the multimedia category (in part due to its Beats Audio
technology) and value and selection, HP proved it deserves to keep the
bronze medal again this year. The computing giant also placed second in
reviews, design and software. More impressive is that HP achieved this
success despite considering jumping out of the laptop market altogether.
Full Score Card Laptop Brands 2012
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